Evolution of Digital Content formats

by Motion ADS

Posted on September 28, 2017 at 10:00 AM

Evolution of Digital Content formats

A few years ago there was only analogue television as a mass channel of audiovisual broadcast and therefore the "Contents" were limited to the video format for TV. This facilitated the production because everything was made to the same size and with the same characteristics.

There are now multiple formats for the dissemination of Audiovisual Content, and since everything is now digital including TV itself, we call them Digital Content and are used in various media such as TV, Internet (pages, social networks, Digital Signage (giant screens, videowalls, etc.)

They are still using videos similar to those of TV also on the Internet, with 16: 9 aspect ratio and a playback speed of 24, 25 or 30 frames per second. Who was used to producing videos for TV can continue to make these contents without major concern.

However, for Internet broadcasting and electronic displays today there are many variations on the "videos". It is no longer essential that they be 16: 9 as required by TV, they can be rectangular but vertical (very common in recordings from cellular), square, or rectangular with different proportions high-width, or even indefinite forms for Screens electronic communications.

For Internet, it is also very important to balance the various parameters involved in making a digital content, such as: high-width pixel size, KB weight for efficient transmission, frame rate playback (60 , 50, 30, 35, 24, 20 15, 12, 10), the codecs with which they are compressed (avi, quicktime, MP4, MP5, etc.), or even can be GIFs that are not properly videos but they seem. There is no rule like with the videos for TV, here it is necessary to study each particular case to determine which combination of all these parameters is the most appropriate, hence the importance of advising with an updated expert in Digital Contents more than a conventional producer Of video.

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